The Rise of the Mindful Drinking Movement: Why Saying “No” is the New “Yes”

In recent years, the world has witnessed a powerful shift in how people approach drinking. No longer is alcohol a non-negotiable part of socialising; it’s become a choice, not a given. This is the era of the mindful drinking movement, and it’s growing fast.

Mindful drinking isn’t about abstinence for everyone, but awareness. People’s attitudes are shifting with them asking themselves why they drink, how it affects their lives, and what alternatives exist. 

According to IWSR, the leading global drinks data and insight provider, noalcohol beer now accounts for over 2% of the total UK beveragealcohol market, and preliminary data shows noalcohol spirits rose by 7% and noalcohol wine by 8% in 2024. (2024) 

Here at Bacchus and Hops, we’re proud to be at the forefront of this shift. With our elegant horsebox bar and well-researched selection of alcohol-free beverages, we offer a new kind of experience: one where taste, sophistication, and wellbeing co-exist. Our mission is simple; to help redefine celebration.

Whether it’s a mid-week dinner, a wedding, a music festival, or no particular celebration at all, our alcohol-free drinks prove that you don’t need booze to feel buzzed on life. Because these days, saying “no” to alcohol often means saying “yes” to clarity, connection, and waking up without regrets.